ePrivacy Directive for Telecoms & Media

The ePrivacy Directive governs electronic communications privacy, covering cookies, email marketing, and confidentiality of communications. Its replacement (ePrivacy Regulation) is pending but the Directive remains law.

What ePrivacy means for Telecoms & Media

Telecoms & Media organisations operating in the EU must comply with ePrivacy obligations. Below are the key requirements that apply to your sector.

• Obtain consent for cookies and tracking
• Honour opt-out for direct marketing
• Protect confidentiality of communications
• Notify breaches to authorities
• Implement privacy by default

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