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ePrivacy Directive Compliance in Finland

The ePrivacy Directive governs electronic communications privacy, covering cookies, email marketing, and confidentiality of communications. Its replacement (ePrivacy Regulation) is pending but the Directive remains law.

How does ePrivacy apply in Finland?

ePrivacy applies in Finland under EU law with the same obligations as across the bloc — maximum fine Per member state (typically up to €20M). The national supervisory authority is the Tietosuojavaltuutetun toimisto (TSV), which handles enforcement, complaints, and notifications. Deadline: In force — update expected 2025-2026.

  • Supervisory authority: Tietosuojavaltuutetun toimisto (TSV)
  • Maximum fine: Per member state (typically up to €20M)
  • Key deadline: In force — update expected 2025-2026
Supervisory authorityTietosuojavaltuutetun toimisto (TSV)
Maximum finePer member state (typically up to €20M)
Key deadlineIn force — update expected 2025-2026
Sectors affectedTelecommunications, Digital Services
Source: Tietosuojavaltuutetun toimisto (TSV)Reviewed:
Deadline

In force — update expected 2025-2026

Max Fine

Per member state (typically up to €20M)

Sectors Affected

Telecommunications, Digital Services, E-commerce

Key ePrivacy Obligations for Finland Businesses

  • Obtain consent for cookies and tracking
  • Honour opt-out for direct marketing
  • Protect confidentiality of communications
  • Notify breaches to authorities
  • Implement privacy by default

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For informational purposes only. This is not legal advice — consult qualified legal counsel.