Green Claims Directive for Fintech & Financial Services

The Green Claims Directive requires companies to substantiate and verify environmental claims before using them in marketing, combating greenwashing across the EU market.

What Green Claims means for Fintech & Financial Services

Fintech & Financial Services organisations operating in the EU must comply with Green Claims obligations. Below are the key requirements that apply to your sector.

• Substantiate all green claims with scientific evidence
• Obtain third-party verification for generic claims
• Label environmental labels clearly
• Update claims when underlying data changes
• Avoid comparative claims without verified basis

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