Consent Management Platforms (CMPs) — EU Vendors
Iubenda vs Usercentrics
Iubenda and Usercentrics are the two largest EU-headquartered consent management platforms. Iubenda offers a broader privacy stack (banners, policy generation, ToS, contract management) at a lower price; Usercentrics is CMP-focused, deeper on TCF and analytics consent, and now owns Cookiebot via 2023 acquisition.
How does Iubenda compare to Usercentrics?
Iubenda and Usercentrics are the two largest EU-headquartered consent management platforms. Iubenda offers a broader privacy stack (banners, policy generation, ToS, contract management) at a lower price; Usercentrics is CMP-focused, deeper on TCF and analytics consent, and now owns Cookiebot via 2023 acquisition.
- Headquarters: Iubenda — Bologna, Italy (Team.blue group); Usercentrics — Munich, Germany
- Product breadth: Iubenda — Banner + privacy policy + ToS + DPA generator; Usercentrics — CMP-focused (Usercentrics CMP, App CMP, Cookiebot CMP)
- Acquired / owns: Iubenda — Part of Team.blue group (2023); Usercentrics — Acquired Cookiebot (2023)
- Entry-level price: Iubenda — Free tier; paid from €27.99/yr; Usercentrics — Free tier; paid from ~€31/mo
- IAB TCF v2.2: Iubenda — Yes; Usercentrics — Yes — Google-certified CMP
Feature comparison
| Attribute | Iubenda | Usercentrics |
|---|---|---|
| Headquarters | Bologna, Italy (Team.blue group) | Munich, Germany |
| Product breadth | Banner + privacy policy + ToS + DPA generator | CMP-focused (Usercentrics CMP, App CMP, Cookiebot CMP) |
| Acquired / owns | Part of Team.blue group (2023) | Acquired Cookiebot (2023) |
| Entry-level price | Free tier; paid from €27.99/yr | Free tier; paid from ~€31/mo |
| IAB TCF v2.2 | Yes | Yes — Google-certified CMP |
| Hosting region | EU (Italy / managed cloud) | EU (Germany / managed cloud) |
| AI Act consent module | Not yet advertised | AI Act consent module announced (2025) |
Source: Iubenda + Usercentrics pricing pages. Last reviewed: .
For informational purposes only. Pricing and feature details drift — verify on each vendor's site. Not legal, procurement, or financial advice.
Last reviewed: · Editorial policy