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Energy & Utilities

Green Claims Directive for Energy & Utilities

The Green Claims Directive requires companies to substantiate and verify environmental claims before using them in marketing, combating greenwashing across the EU market.

Deadline

2026 (implementation phased)

Max Fine

4% of annual turnover per member state

Sectors Affected

Retail, Fashion, Food & Beverage

What Green Claims means for Energy & Utilities

Energy & Utilities organisations operating in the EU must comply with Green Claims obligations. Below are the key requirements that apply to your sector.

  • Substantiate all green claims with scientific evidence
  • Obtain third-party verification for generic claims
  • Label environmental labels clearly
  • Update claims when underlying data changes
  • Avoid comparative claims without verified basis

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For informational purposes only. This is not legal advice — consult qualified legal counsel.